"It has globally become common for insurers to offer insurance as a supplement to other companies' goods and services," said Jiawei Wang, head of the China desk at law firm Roedl & Partner in Stuttgart, Germany. "Given Chinese e-commerce platforms' gigantic customer pools, it is particularly lucrative in China even if only a very small percentage of users buy the insurance."

By easing into various corners of the Chinese market with such partnerships, European insurers are preparing themselves for regulatory approval that allows them to go it alone."

JENS KASTNER, Contributing writer Nikkei Asian Review Dec 3rd 2019

Also see "China further opens up insurance, banking sectors to foreign investors"