"On-demand technology has altered consumer behavior forever. It’s what makes Netflix normal, Lyft easy, and Spotify a must. "Getting what I want, whenever I want" is not just a trend, it’s become a non-negotiable for the connected generations; it's fast and easy. And on-demand everything is transforming the ways people get around in the world, removing the need to schedule transportation weeks in advance, wait around for a taxi, plan around public transportation schedules, or even own a car at all." TROV Dec 12th 2018

Good insights in this research to influence motor insurance product & micro-services strategies.