Marc Benioff gets things right; planning, execution and outsripping competitors. So when he says insurers should be B2B2C they should take note.

There are so many parties involved in providing optimal insurance products and services to the ultimate customers. Whether direct, via comparison websites, via a broker or a mix of all-omni-channel. 

Benioff says that whatever channels you choose your vision, strategy and technology partners must deliver this B2B2C capability. Take the connected car, insurance and your digital platform.

"Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about." Marc Benioff

Is your new product, maybe a rebranded TROV, Slice or created in-house, AND your existing products served: -

• Across all customers and suppliers? 
• Business, consumers, supply chain?
• Brokers

Does you digital platform deliver the same B2B2C capabilities as Salesforce.com?

That is the founding principle behind 360Globalnet. One platform with one single digital record shared (redacted where necessary of course) with business customers and consumers. A single version of the truth between trusted parties. In fact the very promise of blockchain with the big difference that its practical, cost-effective and manages the content so you can rely in that as well. And works well today!

Insurers and brokers can unite around the one digital platform to delight customers and collapse costs. The right mix of automation and human interaction to achieve higher NPS and customer satisfaction scores.

And for all insurance categories and regions; take your priority now, say motor, and with the same platform add home and contents. Pets and Travel. Speciality and commercial. Without incurring new licensing costs other than the volume of claims involved. 

Successful in Germany and want to extend it to UK? No financial issue facing you. The platform licensed for Germany is at no cost available for the UK, France, USA, Australia, China...... And as the volume increases so the price per claim settled falls.

360Siteview"Low-code/No-Code" paradigm that means you are no longer hostage to Central IT, SIs and Vendors whose first reply to delivering a new product is generally at least six months and $1mill. Often twelve to twenty-four months and $10mill to $hundreds!

offers the

Back to the Salesforce.com imperative. Start small or big, scale up effortlessly and fast, pay-as-you-go and deliver the customer experience and journey that will make you a leader. 

And the internal journey that will delight adjusters/claims handlers, field inspectors, fraud, PI and Complex Claims teams plus the supply chain.

And make partnership with brokers a reality rather than a dream.

B2B2C on one platform. There are, of course, others  like Snapsheet and RightIndem and you should benchmark them as well. But with 3.6million claims already delivering B2B2C delight and collapsing costs you will find it difficult to beat 360Siteview.