“Don’t tell people how to do things, tell them what you need done and let them surprise you with their results.” — General George Patton
If you plan projects rather than results you can end up disappointed. As Christina Wodtke in the article in Medium (link at bottom) states: -
"Why Can’t Project Completion be a KR?
If you make a Key Result a project, you are locked into it even if it doesn’t work. Let’s pretend your OKRs look like this.
“Customers love us so much, they are our sales team.”
KR: New Self-service help area
KR: Love-driven marketing place, with tv commercials
KR: Customer service completes sales training.
It is completely possible to achieve every single one of these and not have any number you care about move. Revenue could stay flat. Acquisition could go down. Retention could do a belly flop. Once your team is checking to do lists instead of watching metrics, you’ve institutionalized self-delusion. You are also micromanaging, which is the easiest way to drive away A-players."
Christina explains how to create and rank the tactics to achieve Key Results and meet Objectives. Well worth following.
And shows the vital importance of data & analytics for all personas and roles across the organisation embedded in everyday enterprise apps.
Digital leaders beat average insurers making that a priority- see "Biggest gaps between Digital Leaders & Average Insurers? You may be surprised"
Key Results are the metrics that change if we succeed. When creating Key Results, I look at the objective and see if there are words that could be quantified. In the example above, love becomes NPS and sales becomes referrals. KR: NPS >80 KR: Referrals +25% KR: “How did you hear of us” survey results: Friends and Family up 20% Each of these key results answers the question, “if our customers were our sales team, what numbers would move?”