McKinsey’s Three Horizon’s Innovation defined innovation for years but shock horror; we don’t agree with them and have a better model for our clients! Let’s see what they say and consider a more efficient response: - Horizon 1 ideas provide continuous innovation to a company’s existing business model and core capabilities in the short-term.Horizon 2 ideas extend a company’s existing business model and core capabilities to new customers, markets, or targets.Horizon 3 is the creation of new capabilities and new business to take advantage of or respond to disruptive opportunities or to counter disruption. Insurers are often forced to act as if Horizon 3 takes 36 to 72 months whilst the truth is that it can take just weeks. This demands self-configurable digital platforms which turn the three Horizons model upside down.

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