Fascinating research by Accenture with 33,000 customers e.g.

Globally 36% prefer alternatives to traditional insurance suppliers and those options include Google, Amazon, Apple and Facebook. This varies from 46% in the UK to 13% in Canada.

57% of insurance customers are channel agnostic ranging from 50% in Nordics to 61% in USA.

Plenty to input into digital transformation strategy planning. See the full report by following the link below- has separate banking stats