Lemonade seems to achieve more in publicity than it does in insuring customers.  I can't help but wonder of the tail is wagging the dog here.

Certain of the big insurance carriers are raising their heads above the analogue parapet to embrace digitisation with commitment, total transformation strategies and the incumbent strengths of:-

  • Broad product portfolio
  • Global reach
  • Deep pockets 
  • Strong balance sheets

Will they in turn disrupt Lremonade et al?

See "Incumbent insurers can always disrupt insurtech disrupters!

Most insurtechs will disappear leaving little trace; why should this technology boom be any different than previous waves of startups?

See "95% investment in Insurtech down the drain?"

Will Lemonades fizz go flat?