Lemonade seems to achieve more in publicity than it does in insuring customers. I can't help but wonder of the tail is wagging the dog here.
Certain of the big insurance carriers are raising their heads above the analogue parapet to embrace digitisation with commitment, total transformation strategies and the incumbent strengths of:-
- Broad product portfolio
- Global reach
- Deep pockets
- Strong balance sheets
Will they in turn disrupt Lremonade et al?
Most insurtechs will disappear leaving little trace; why should this technology boom be any different than previous waves of startups?
Will Lemonades fizz go flat?
Softbank has become the latest big name investor to take a stake in New York-based insurance start-up Lemonade. The Japanese company has taken part in a $120m funding round for Lemonade. It joins Allianz, Sequoia Capital and Google Ventures, which had already backed the company.