"He doth protest too much" might be the response of many thinking this the misguided view of an established vendor viewing the tsunami of insurtech startups intent on disrupting the market.

But history shows Marcus Ryu will be correct in his prediction. Only 10% or so will be successful and the rest will drown in the tsunami they created.

He cites Slice as a potential success concentrating as it does on  "Airbnb" type homeshare, rental and on-demand insurance. It won't disrupt and threaten the whole market and is, anyway, partnering with insurers rather than displacing them.

In a similar way 360Globalnet is partnering with major insurers to digitise the whole claims value chain including suppliers. Without having to write-off core legacy systems.

Two approaches which look like being in the successful 5% to 10%