As penetration increases in emerging markets- particularly Asia- the global insurance landscape will soon look very different, says Finn Krueger of Swiss Re.
The new opportunities for products, services and move from cure to prevention maybe a threat to incumbent carriers caught between reinsurers and digital giants.
See "The future of insurance is happening without insurance firms" from The Economist.
A different landscape for insurance is closer than most people realise. Swiss Re Institute (SRI) forecasts that the long-term growth rate for insurance premiums in emerging markets will be 5% higher than in advanced economies. In emerging Asia, premiums are expected to grow three times faster than the global average of the next decade, and China is set to become the world’s largest insurance market by the mid-2030s. Emerging Asia is seeing increasing demand for health insurance, mortality protection and savings products, and demand for property and casualty insurance (P&C) will be boosted by continued urbanisation and increasing numbers of individuals with assets to protect. Insurtech innovations will be a key driver of growth and will encourage transformation of the insurance value chain, with Chinese insurers arguably at the forefront of technological innovation in Asian insurance.
/Passle/5936d4a43d94760a145c92a7/SearchServiceImages/2026-09-23-14-13-13-321-6ab3de7902670829c849ef1a.jpg)
/Passle/5936d4a43d94760a145c92a7/SearchServiceImages/2026-09-04-12-26-17-999-6a9ab8e94804626b99cd417a.jpg)
/Passle/5936d4a43d94760a145c92a7/SearchServiceImages/2026-08-27-09-59-07-917-6a900a6b0a5b2aac932a8de4.jpg)
/Passle/5936d4a43d94760a145c92a7/MediaLibrary/Images/2026-08-13-14-55-26-193-6a7ddade5d5875e9259914dd.JPG)