Patently yes, and the J D Power research underlies the urgency for Home Insurers to anticipate that.
Just look at this Altus Report "Amazon’s Insurance Opportunity - 10 areas Amazon can disrupt" to see the breadth and depth of the challenge.
Combined with consumer motivation to change and you see the need for the right strategies, tactics and action by insurers.
For practical business plans read "Can incumbent P&C insurers "Out Amazon" Amazon?
Also consider how to deal with short-term threats like Amazon and at the same time deal with longer term disruption from, say, AI and Blockchain in :-
Urgency? Well, today I read Stehen Catlin's prediction that "Many Carriers to be cash-flow negative by 2019".
Following were the key findings from the J.D. Power Pulse Survey: 20% of Consumers Would Use Amazon or Google for Home Insurance The data revealed that 20% of consumers would use an Amazon or Google for their home insurance. Millennials showed even higher interest at 33% for Amazon and 23% for Google. Of those who indicated that they would be willing to switch, 80% currently have insurance with a large national carrier.