We usually hear of fast moving insurtech startups partnering with insurers. In this case it is an industry giant with MetLife.

It looks less like insurtech and more of a data analytics & AI initiative. It is a sign of the times that digital transformation is far more than just customer UX and efficiency in claims handling.

It is tearing up traditional claims processes and, starting with the customer, working backwards to transform products, claims management, supply chain and product portfolios.

It will be interesting to see how this venture between two more traditional companies in insurance and technology shape up against the range of insurtech competitors many fleet of foot and offering mature technologies.

 The digitally transformed Claims Director already has a benchmark against which to measure success.