Imagine standing in University Parks Oxford,  holding your i|Phone  or equivalent and and trying to describe where you are for the eNOL you are about to register. "Under the big tree by the path that runs behind the Natural History Museum and 150 metres of so from the entrance in Parks Road ( more than one by the way).

Or use a free app to locate to within a square metre in a structured data format as below.

Bikmo has partnered with what3words to allow its customers to do just that. Anywhere in the world.

The specific part of a building in San Francisco where you are claiming damage.

Parts of a building site in Russia where a slip and trip claim needs to be registered.

Not just that but to instruct field investigators where to complete an inspection, subsidence engineers to survey or contractors to inspect and quote for repairs. 

My first question was "Why do I need what3words when I have Google Maps?" What3words reply- 

"Google Maps is a tool for navigation, public transport and for looking up POIs. what3words has a very different function – it’s an easy way to communicate exact locations, whether that’s spoken over the phone or into a car voice navigation system, or typed into a taxi app or a website checkout page.

If you’re given a what3words location, you can open it in the what3words app, then tap ‘Navigate’ and select ‘Google Maps’ to open the exact location in Google Maps and get directions."

It is a marvellously simple solution to an ever present problem. 

PS- I have no connection with what3words- just applaud addressing a global problem with an effective solution - not just for insurers of course. Any use case needing to communicate exact location.