Best to study the implications on use of data collected :
"Explaining that the UK is in the “very early phases of understanding privacy liability exposure and its wider ramifications” Lewis said that the case will likely mean any business allowing individuals’ personal data to be used or compromised, in a manner outside the scope of the consent for which it was obtained could see a significant increase in exposure and volume of claims for loss of control."
Insurance Times December 3rd 2019
It said that the fact that someone has lost control of their data as a result of the actions of a third party who has used that data without their knowledge or consent has suffered a wrong that can be compensated regardless of whether they have suffered any damage. This is irrespective of whether or not the breach has caused them any distress.