Important to answer that as the price difference a solution commands is 10 to 30 times greater. But you must answer honestly- too many people talk about a solution when really they mean TOOL.

Put yourselves in the mind of the insurer and answer these questions: -

  1. Will this totally transform our business model as well as our technology?
  2. Will this cover all my product lines and geographic coverage or it just one of each?
  3. Will this deliver an Amazon quality user experience and journey or just a mobile app?
  4. Will this enable us to make Allianz, Chubb, Zurich and State Farm quake in their digital shoes or just say "So what?

If it's a constant yes you are more likely to be a solution provider. If not....... hope you've not raised too much funding.

Read the full article- it will be worth it.