Insurers typically access only 10% of data. That's a damning indictment! Other sectors follow same failings so they shouldn't smirk!

"An executive at a multinational insurance company based in Germany refers to unstructured data as their greatest risk. They understand the numbers involved, and are working to ensure they’re not caught off-guard by writing insurance policies that expose them to liabilities they could have avoided."  Alex Welsh SD Times 16 Jan 2018

So, most of the 90% is unstructured but that is no excuse. You can retrieve that, transform it into analysable data and run the business with complete insight to make better decisions. In fact you must!

More detail in the article linked below