"The e-commerce group said it will use data from Asahi’s 90 million loyalty programme members to develop tailor-made insurance solutions and premiums based on predictions of customer households and spending patterns."
Reinsurance News 29 Jan 2018
Data with context is the goldminecurrently have and digital giants like Rakuten, Amazon, Tencent and Alibaba want and are willing to acquire.
which insurers
Rakuten plans to purchase Asahi’s stocks from January 30 through March 13 for an offer price of 2,664 yen per share, and 10,656 yen per preferred share. The e-commerce group said it will use data from Asahi’s 90 million loyalty programme members to develop tailor-made insurance solutions and premiums based on predictions of customer households and spending patterns. The E-tailer aims to expand Asahi’s products to expand policies including offering cover for vendors in Rakuten’s virtual mall, the firm’s partner travel agencies and potentially policies for providers of Airbnb-style lodgings and artificial-intelligence-equipped smart homes.
https://www.reinsurancene.ws/japanese-e-commerce-group-rakuten-acquire-asahi-fire-marine-insurance/
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