Digital transformation projects often miss a critical success factor- communications and orchestration. There are so many people involved from customer, through employees to supply chain partners that automation is just insufficient.
" From this vantage, conversation is the primary organizing principle of organizational management. By “conversation,” we mean any linguistic means of communication, ranging from speaking and listening to writing and images. Put simply, a company is the sum of all corporate dialogues, what we call a “network of conversations.”
Steve Zaffron and Gregory Unruh
MITSloane Management Review July 10 2018
Ensure your digital transformation projects are built on a proven digital insurance engagement platform
Researchers have noted that compliance-based, command-and-control organizations are less viable in today’s global, pluralistic business networks where commercial success may depend on collaborative value creation with partners and customers.
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