As the smartphone is the way people so often transact, gain information, communicate and generally get on with life these practical lessons are relevant for all digital transformation projects.
Summarised as: -
- First impressions matter
- Speed accentuates good design
- Talk to your customers
- Use data to justify design
- Relapse is real
- Be bullish on new tech
- Cross-functional buy-in is key
Ryan Warrender also gives a valuable list of the most effective UX tools and trends from 2018. Well worth a read and applying the lessons
I joined a team at Google in 2016 called the Mobile Transformation Team. Our team had a simple, but very ambitious goal: Make the mobile web better for everyone. We focused on helping small- to medium-sized businesses improve their mobile web experiences. More specifically, we were UX consultants that would work with web dev teams and provide recommendations on how they can better optimize performance, usability, and accessibility.