UX Trends observed at Google as a Mobile UX Lead

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Mike Daly

Transformation, AI, Insurtech, Insurance Transformation

Get in touch

Mike Daly

Transformation, AI, Insurtech, Insurance Transformation

As the smartphone is the way people so often transact, gain information, communicate and generally get on with life these practical lessons are relevant for all digital transformation projects.

Summarised as: -

First impressions matter
Speed accentuates good design
Talk to your customers
Use data to justify design
Relapse is real
Be bullish on new tech
Cross-functional buy-in is key

Ryan Warrender also gives a valuable list of the most effective UX tools and trends from 2018. Well worth a read and applying the lessons

I joined a team at Google in 2016 called the Mobile Transformation Team. Our team had a simple, but very ambitious goal: Make the mobile web better for everyone. We focused on helping small- to medium-sized businesses improve their mobile web experiences. More specifically, we were UX consultants that would work with web dev teams and provide recommendations on how they can better optimize performance, usability, and accessibility.

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