Not surprising when even insurers that have an online offer for Home and Auto insurance relegate travel to a downloadable application form to be emailed back. OR- even printed off and posted back!
If ever there was a need for an easy to see button on the insurers website to both
- buy travel insurance online
- AND make a claim from a smartphone
THIS IS THE TIME.
Or see the business go elsewhere. Worth purchasing the report ( I declare no interest in the publisher).
Customers are now utilizing a variety of channels to purchase their travel insurance, with the market share of insurers and price comparison sites coming under threat from other channels. There is a high level of competition within the travel insurance market; no provider has a market share that exceeds 8.2%. Consumer purchasing behavior continues to shift towards the use of online platforms. In order to remain competitive and grow their market share, providers need to develop their online presence. In particular this will involve making these platforms easy to use via mobile devices, as consumers are beginning to adopt this method.