Given that SLICE is soon to launch in UK it is no surprise that Lemonade is planning the same.
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Crucially, Lemonade has tapped into one of the key drivers in the insurance industry’s need for change: evolving customer expectations. Describing the firm as “rapidly-expanding” and “digitally innovative,” Werff said that once Lemonade has finished rolling its product out across the US, it will expand into Europe. “[Lemonade] will be in our markets quicker than we expect, and once they have the volume and the size, they will be able to come into your market and take over your customers very quickly, because they are adapting to the needs of the [millennial] generation,” he said at the Uniglobal annual claims management conference.