The Three Horizons provided an incredibly useful taxonomy. The model described innovation occurring on three time horizons:
- Horizon 1 ideas provide continuous innovation to a company’s existing business model and core capabilities in the short-term.
- Horizon 2 ideas extend a company’s existing business model and core capabilities to new customers, markets, or targets.
- Horizon 3 is the creation of new capabilities and new business to take advantage of or respond to disruptive opportunities or to counter disruption.
Insurers, banks, hospitality, manufacturing often still act as if Horizon 3 takes 36 to 72 months whilst the truth is that it can take just weeks. Literally 6 to 12 weeks from the broad idea and sometimes less.
That demands digital platforms that turn the three Horizons upside down like 360Siteview for incumbent insurers. Otherwise you are operating a "Maginot Line" technology that will be outflanked by these new agile and quickly deployable platforms.
The good news is that you can do that without throwing away current core systems. See how in "Fighting Digital Disruption with "Maginot Line Technology"?"
Of course there is more to transformation than just technology. To take ideas to market you also need agile and transformative help from dynamic companies like 90 Consulting.
For those who grew up with the notion that creative disruptive Horizon 3 products takes years are in for some unpleasant surprises. In fact, it’s the speed of deployment of Horizon 3 products, strategies, and capabilities that are a devastating upset to the status quo. To understand how quickly Horizon 3 products can come to market, consider some examples.