White’s determination led her to set up her own business at just 24.
“When it came to work, I quickly realised that the conventional path wouldn’t suit me,” she says. “I rebuffed conformity and set up my first insurance company, acutely aware that it was traditionally considered a male-dominated, almost-sterile industry. The irony wasn’t lost on me.”
A different perspective on life and insurance and a timely lesson to view the market and future through a different lens.
This year, White launched a new business venture in Australia, Stella, a car insurance brand that specifically caters to Australian women. As a brand that aims to reward women for being statistically ‘safer drivers’, Stella is a radically different proposition in the Australian insurance market – and, as female drivers, a proposition that has us and our bank accounts excited. “Interestingly through our research we discovered that a lot of men tend to automatically think that because driving is a physical thing, they should be better at it. But the numbers don’t lie – women are proven to have less accidents and cause less damage in accidents than men,” White says.
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