"Business intelligence hasn’t lived up to its promise to give users unprecedented access to business insights. Vendors have spent millions trying to improve their user experiences and deliver self-service. But nearly every BI tool forces users to leave their current workflows and open standalone applications to analyze data."
Steven Schneider CEO Logi Analytics
Embedded analytics now represents 60 percent of new or additional analytics purchases, according to Nucleus Research.
It is thus mandatory that Customer Engagement Platforms deliver more than just: -
- Digitally transformed customer UX
- Communications Hub
- Orchestration the complete value chain
The missing element is:-
4. Real-time embedded BI & Analytics
It’s not that people don’t want to analyze information. In fact, the demand is stronger than ever. Over 83 percent of business professionals want analytics in the applications they already use, instead of wasting precious time switching applications. Business intelligence is failing because users don’t want to leave their day-to-day applications to analyze data in a standalone BI tool.