If you only access and analyse 10% to 20% of enterprise data it is not surprising that Aon Chief Executive Greg Case states insurers are not exploiting data drive innovation.

 Aon could invest over $10 billion over the next 5 years to build up data and analytics capabilities.

Most of the inaccessible 80% to 90% of data is in unstructured and semi-structured data. That can be turned in to analysed data giving context to add new insights with tools like 360Retrieve. 

That not only helps drive innovation but is also a fundamental component of fraud detection applications. It is also a necessary first step to plan and implement AI which requires broad, deep and complete data beyond the capabilities of many insurers