For starters Baidu offers eight insurance products in three classes of business-medical insurance, major illness insurance and travel insurance.

Next, Baidu Insurance will offer pet medical insurance and other products online, reported the publication Caijing.

Last week's announcement that  "Ping An Healthcare has a mission to build the ‘largest healthcare ecosystem in the world" was another wake-up call. 

At the same time discussion is rife- "Will insurers and insurtechs be "Amazoned?"

In healthcare "Amazon, Berkshire, JP Morgan to create healthcare company" adds to the pressure

SoftBank in talks to take major stake in Swiss Re

Threats from 

  1. Digital Giants
  2. Low Hanging Fruit Pickers like Slice, TROV and Lemonade
  3. Ecosystems growing around autonomous vehicles, smart cities, healthcare, connected everything...

No time to waste; insurers have the data, the client base, can hire the right people and wrap digital insurance platforms around moribund legacy systems to anticipate and fight back.

Don't leave it too late and don't mistake digital change for digital transformation.