"Insurers are placing greater emphasis on their digital offerings as a key competitive differentiator- shifting customization from core apps to the digital layer. "

PwC Top Issues- P&C insurance core transformation: Exploring the possibilities December 2017 

Punchy report from PwC on need to speedily deploy digital layer around core legacy apps and achieve Amazon like analytics capabilities by accessing, joining and analysing business and data silo views for truly actionable insights.

Follow the link to download the full report