80% of UK insurance buyers engage in online research but only 45% make the final purchase online. Source Acord 2018.
This new acquisition shows the dynamic nature of comparison websites and the potential to switch more purchases of insurance online. Do the insurers embrace this distribution channel or fight back with even better online experiences for insurance customers?
Read more about this at "Insurers losing the digital buying battle"
MoneySuperMarket described the white-label provider as having one of the most advanced and scalable B2B comparison offerings in the UK, making it a strong fit with the acquirer’s plans of reaccelerating core growth and driving new market development. Decision Tech, also a mobile comparison specialist, is seen as a profitable and earnings accretive acquisition.