Operating in the heart of digital transformation this article gave me a guilty feeling. Not as guilty as the many examples given but not averse to the odd claptrap-centric phrase.
If you don't feel guilty you are probably impervious to having fallen into the trap yourself
Silver belongs to Angela Ahrendts who, in a Burberry annual report, wrote the most mysterious sentence ever composed in the English language: “In the wholesale channel, Burberry exited doors not aligned with brand status and invested in presentation through both enhanced assortments and dedicated, customised real estate in key doors.”
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