Fascinating research by Accenture with 33,000 customers e.g.
Globally 36% prefer alternatives to traditional insurance suppliers and those options include Google, Amazon, Apple and Facebook. This varies from 46% in the UK to 13% in Canada.
57% of insurance customers are channel agnostic ranging from 50% in Nordics to 61% in USA.
Plenty to input into digital transformation strategy planning. See the full report by following the link below- has separate banking stats
Our global study of nearly 33,000 financial services customers across 18 markets highlights significant shifts in what consumers expect from the sector: