"The imperative for digital transformation is obvious. But for companies not starting from scratch as a startup, digital transformation not only means successfully selecting and implementing flexible and scalable technologies but also changing the culture and expectations for employees and leadership to enable a truly digital operating model."

Tony Colon "Is your business embracing digital transformation?" Forbes Technology Council 

And is involves more than just customer UX and engagement. It should embrace the full value-chain which is why it is hard. See "Do your digital transformation plans include the Supply Chain?"

Hard but vital so time to get ion with it!