Technology is always a means to an end not the end itself. Is it strategically sensible for the CEO of an insurer to want Aviva to become a financial technology company?
If it were all about technology many more fintech and insurtech startups would succeed. Most will wither on the vine.
The key advantage insurers have is the information mostly locked away in inaccessible and unstructured data. Internally and externally.
Unlocking the insights to make the right decisions on future products, customer journeys and customer experience is the key to future success.
Surely the best to do so will be insurers which chose the right technology partners to digitise the optimal strategies and business plans. The technology already exists- it takes the courage, vision and leadership of insurers to transform the culture, organisation and people skills to exploit this.
What do you think?
CEO Mark Wilson declared at a press conference on Wednesday: "We want to turn Aviva into a fintech."